Brian Viard 教授
【大 中 小】
布莱恩博士2000年毕业于芝加哥大学商学院。毕业后即以战略管理学助理教授身份进入斯坦福大学商学院任教。他的研究兴趣为产业组织经济学、竞争战略经济学、实用微观经济学等领域。
2000年8月毕业于芝加哥大学商学院商业经济学博士
1992年6月毕业于斯坦福大学商学院 MBA学位
1987年5月毕业于耶鲁大学电子工程学学士
主要研究领域
布莱恩教授的研究方向主要集中在电信和软件等信息和技术产业的产品定价和战略。布莱恩教授曾经对软件的持续性版本如何定价，网络外在性对定价及软件质量的影响等问题进行过专门研究。在电信领域，布莱恩教授还对可变因素如何影响价格、产品如何进入当地电信市场并改变消费福利，以及在手机市场的竞争如何影响技术认可及定价等问题进行过专门评估。最近，他还对电信产品的回报计划在转移成本和价格歧视方面的有效性方面进行了研究。
学术成就
"Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability", The RAND Journal of Economics, Vol.38, No.1, Spring 2007.
"Information Goods Upgrades: Theory and Evidence" – The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) – invited in Marketing Letters, Vol. 16, Issue 3 – 4, December 2005, 209 – 224.
"The Effect of Market Structure on Cellular Technology Adoption and Pricing" (with Katja Seim, The Wharton School, University of Pennsylvania) – revision under review at Review of Economics & Statistics.
"Do Frequency Reward Programs Create Switching Costs?" (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University) – forthcoming in Quantitative Marketing and Economics.
"Quantifying the Benefits of Entry into Local Phone Service," (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania) – conditional acceptable at The RAND Journal of Economics.
"Pricing of Complements and Network Effects" (with Nicholas Economides, Stern School of Business,New York University) – in submission.
"Information Goods Upgrades: Theory and Evidence" – The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) – invited in Marketing Letters, Vol. 16, Issue 3 – 4, December 2005, 209 – 224.
"The Effect of Market Structure on Cellular Technology Adoption and Pricing" (with Katja Seim, The Wharton School, University of Pennsylvania) – revision under review at Review of Economics & Statistics.
"Do Frequency Reward Programs Create Switching Costs?" (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University) – forthcoming in Quantitative Marketing and Economics.
"Quantifying the Benefits of Entry into Local Phone Service," (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania) – conditional acceptable at The RAND Journal of Economics.
"Pricing of Complements and Network Effects" (with Nicholas Economides, Stern School of Business,New York University) – in submission.
主要学术成果
"Blizzard v. bnetd.org: Managing Intellectual Property" (supervised Pamela Yatsko). Stanford GSB Case #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.
"ezboard: Making Customers Pay" (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005.
"The Long Battle for an Instant Messaging Standard" (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
"Netflix: Opening or Closing Credits in Online Movie Distribution?" (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004.
"Tata Consultancy Services: Globalization of Software Services" (with Sanjeev Dheer and John Roberts). Stanford GSB Case #S-SM-18, 1993. Available through Harvard Business School Publishing.
"EDS: Information Technology Outsourcing" (with Sanjeev Dheer and Garth Saloner). Stanford GSB case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.
"ezboard: Making Customers Pay" (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005.
"The Long Battle for an Instant Messaging Standard" (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
"Netflix: Opening or Closing Credits in Online Movie Distribution?" (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004.
"Tata Consultancy Services: Globalization of Software Services" (with Sanjeev Dheer and John Roberts). Stanford GSB Case #S-SM-18, 1993. Available through Harvard Business School Publishing.
"EDS: Information Technology Outsourcing" (with Sanjeev Dheer and Garth Saloner). Stanford GSB case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.
